For those of you who don’t read the comments- I thought this may be of interest.
If you design the shoes, what exactly does she do beside have her name attached? Does she give you ideas and then you go with it to create shoes?
My answer is this…
Well, to be clear- I don’t design LAMB, I do Harajuku Lovers.
The way it works is that Gwen gives us design direction and inspiration and is really specific about what she wants to see. Then we go off and design the lines and bring her samples and she corrects, changes and approves the designs.
She is really involved, because she wants to be. Yes, she isn’t TECHNICALLY designing the shoes, but I think it’s in the same way that Marc Jacobs works. He doesn’t design his shoe line either you know… but he is involved. You may or may not be surprised to find that many designers don’t do the brunt of the design work. Once they hit it big they hire us to do it for them. ;)
gwen stefani ·
shoe design ·